Beyond the Puff Suit: Embracing Diversity in Tech Leadership

As a female CEO in the tech industry, I have gained a wealth of knowledge through my experiences. Some of these lessons have been humorous, some have been risky, and others have been downright frightening. Nevertheless, I have emerged from these challenges as a courageous, genuine, sassy, and confident leader who is not afraid to push boundaries, challenge conventional thinking, and make a positive impact on the world.

As a fearless woman who has defied the odds and built not one, but two thriving tech companies in the mental health space, I know what it takes to thrive as a female leader in the business world. Today, I’m here to share my top ten hard-won lessons with you so that you too can blaze a trail towards success. Whether you’re a budding entrepreneur, a seasoned CEO, or simply looking to break the glass ceiling, these tips will empower you to unleash your inner boss and dominate the game. So, buckle up and get ready to take notes – this is a ride you won’t want to miss.

Lesson #1: Don’t underestimate the power of determination and resourcefulness, even when the odds are stacked against you.

I recall a time when a company, armed with a competent tech team, attempted to hack my product on two separate occasions. Despite facing a team 7-to-1 and having forgotten the passwords I had created, I persevered with determination, grit and resilience, ultimately succeeding in ejecting them from my tech product and regaining control.

This taught me that no matter how outnumbered or outgunned you may feel, if you believe in yourself and your vision, you can achieve anything.

Lesson #2: Embrace diversity and inclusivity in all forms, even if it comes in unconventional packages.

Don’t be fooled by a woman in a puff suit and think she’s on your side. Imposter syndrome is real, and she may very well be your enemy. But embrace diversity and inclusivity in all forms, even if it comes in unconventional packages. This means opening your mind to different perspectives and ideas, even if they don’t fit the mould of what you’re used to.

Lesson #3: Keep pushing forward, no matter the obstacles. Don’t let outdated systems and beliefs hold you back from achieving your dreams.

As a female CEO, you will likely encounter hurdles that your male counterparts may never face. But don’t let outdated systems and beliefs keep you from achieving your dreams. Keep pushing forward, and know that every obstacle is an opportunity for growth and learning.

Lesson #4: Be an investor, not just a founder.

As a founder, you’re invested in your company’s success. But as an investor, you’re also invested in its long-term growth and profitability. So don’t be afraid to think like an investor and make strategic decisions that will benefit your company in the long run.

Lesson #5: Men still have a long way to go.

Despite progress in recent years, men still have a long way to go in terms of accepting DEI and creating a more inclusive workplace. As female CEO, it’s your responsibility to lead by example and challenge the status quo.

Lesson #6: Don’t take anyone’s money.

When it comes to funding, it can be tempting to take money from anyone who’s willing to invest. But not all money is created equal. So make sure you’re taking funding from investors who share your vision and values, and who will be supportive of your long-term goals.

Lesson #7: Product-market fit is essential.

You may have a great idea, but if it doesn’t have product-market fit, it’s not going to succeed. Make sure you’re testing your product with potential customers and iterating based on their feedback. This will ensure that your product meets a real market need.

Lesson #8: Know your tech.

As a female CEO in the tech industry, it’s important to have a strong understanding of technology. This doesn’t mean you have to be a programmer, but you should have a good grasp of the technology that powers your product. This will help you make better strategic decisions and communicate effectively with your tech team.

Lesson #9: Hold leaders and board members accountable.

Unfortunately, bad behaviour is still prevalent in the tech industry. As a female CEO, it’s your responsibility to hold your leaders and board members accountable for their actions. This means setting clear expectations for conduct, and acting when those expectations aren’t met.

Lesson #10: Keep your circle close.

Surround yourself with people who support and uplift you. This includes your team, your investors, and your network. Keep your circle close and lean on them for support when needed.

I want to reiterate the importance of being a trailblazer, not just for yourself, but for future generations. To my daughters, I hope this article serves as a reminder to be bold and relentless in your pursuit of success. Don’t let anyone tell you that you can’t do something because of your gender. To my son, I hope this article inspires you to see everyone as equal, regardless of gender or background.

As we navigate the tech industry, it’s important to remember that success is not just about making a quick profit or building a flashy product. It’s about creating real value for your customers and building a company that will stand the test of time. It’s about being a leader who sets a positive example and creates a culture of inclusivity and diversity.

So, let’s continue to push the boundaries and challenge the status quo. Let’s remain fearless in our pursuit of success and unapologetically authentic in who we are. And let’s continue to inspire and uplift one another, creating a community of strong, empowered women and supportive allies who will change the world for the better.

 

Terri Storey
Founder
CEO of iHealthOX